Proposed Marketing Strategy for Initiation Development and Increase Sales Performance of CV Jonifer Embroidery

نویسندگان

چکیده

Textile activities continue to expand their role along with the times and technology, not only for purposes of art-culture clothing needs in a limited environment, but this activity already be used as source income. One businesses engaged field Textiles Products is Jonifer Embrodiery Convetion. This company one pioneers convection business Padang has been operating 12 years. The problem currently experiencing decline sales from 2021 2022. Therefore, research will focus on finding main problems related Embroidery’s internal external conditions create marketing strategy using SWOT Matrix which then formulated through TOWS produce new Embroidery. proposed consists cooperating companies or communities, providing product guarantees maintain customer trust, optimizing websites promotional media, innovation, social creating loyalty programs, making attractive banners, offering several promotions sales, selecting Key Opinion Leaders (KOL).

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ژورنال

عنوان ژورنال: International Journal of Current Science Research and Review

سال: 2023

ISSN: ['2581-8341']

DOI: https://doi.org/10.47191/ijcsrr/v6-i1-05